Conair
Services:
Visual design
Competitive Analysis
Design System
Branding
My role:
Senior Designer @ Publicis Sapient
Overview:
Conair needed to transform its static e-commerce site into a dynamic, modern digital platform with engaging content to inspire its users. As a legacy brand, it was essential to honor their traditional values while elevating them to stand out in the competitive beauty and skincare market.
Guided by insights from competitive research and stakeholder interviews, I developed a new design language for Conair. Within six weeks, I delivered a fully accessible and flexible design system with over 45 desktop and mobile elements and an organized token system. Mentoring a junior designer, we collaborated to create page comps that highlighted the design system's adaptability and fresh branding.
Conair
Services:
Visual design
Competitive Analysis
Design System
Branding
My role:
Senior Designer @ Publicis Sapient
Overview:
Conair needed to transform its static e-commerce site into a dynamic, modern digital platform with engaging content to inspire its users. As a legacy brand, it was essential to honor their traditional values while elevating them to stand out in the competitive beauty and skincare market.
Conair needed to transform its static e-commerce site into a dynamic, modern digital platform with engaging content to inspire its users. As a legacy brand, it was essential to honor their traditional values while elevating them to stand out in the competitive beauty and skincare market.
