Cuisinart
Services:
Website redesign
Branding
Design System
E-comm
My role:
Senior Designer @ Publicis Sapient
Overview:
Following a recent print rebrand, Cuisinart needed updated digital brand guidelines and a refreshed look for the .com. Over a three month engagement, we translated the new branding for digital and applied it to a number of high-traffic pages. Our work was so well-recognized that Cuisinart engaged Publicis Sapient for a new project with their partner brand, Conair.
Ford challenged us to reimagine their entire website experience—from a refreshed look and feel to a streamlined user journey. In a winning four-week pitch, we created five bold, innovative concepts using ambitious, “pie-in-the-sky” thinking to develop key features and a fresh, dynamic aesthetic.
Bringing it to life:
I was responsible for building a robust foundational design system. I ensured each UI element and page component was built correctly—flexible enough for all use cases, and scalable for all breakpoints. I collaborated closely with the engineering team to validate the designs and co-created with three other designers to build out pages.
Cuisinart
Services:
Website redesign
Branding
Design System
E-comm
My role:
Senior Designer @ Publicis Sapient
Overview:
Following a recent print rebrand, Cuisinart needed updated digital brand guidelines and a refreshed look for the .com. Over a three month engagement, we translated the new branding for digital and applied it to a number of high-traffic pages. Our work was so well-recognized that Cuisinart engaged Publicis Sapient for a new project with their partner brand, Conair.
Following a recent print rebrand, Cuisinart needed updated digital brand guidelines and a refreshed look for the .com. Over a three month engagement, we translated the new branding for digital and applied it to a number of high-traffic pages. Our work was so well-recognized that Cuisinart engaged Publicis Sapient for a new project with their partner brand, Conair.
Bringing it to life:
I was responsible for building a robust foundational design system. I ensured each UI element and page component was built correctly—flexible enough for all use cases, and scalable for all breakpoints. I collaborated closely with the engineering team to validate the designs and co-created with three other designers to build out pages.
