During the discovery phase, I worked with UX colleagues to develop new features that solved user frustration on Verizon.com. I redesigned product cards to display only the most relevant content, ensuring transparency in pricing and eliminating dark patterns. We developed a dynamic wishlist and greeting bar for users to save and track their progress. To ensure simplicity and reduce distractions, we eliminated unnecessary elements—paving the way for a quick path to purchase. Following the discovery phase, I led the visual design execution team—creating pixel-perfect designs with detailed technical specs.